…but this packaging certainly caught my eye. Simple, pretty and clever, now I just need to google what the product is! Ok, so Wikipedia tells me it’s birch sap and when fresh, has the appearance of water, with a slightly sweet flavour and a silky texture. I’m not sure the packaging design conveys this, but who cares if it stands out in the crowd from other waters on the market? A big tick to UK design studio – Studio Horse.