As an Aussie, I’m not familiar with birch water, let alone a need to package it

…but this packaging certainly caught my eye. Simple, pretty and clever, now I just need to google what the product is! Ok, so Wikipedia tells me it’s birch sap and when fresh, has the appearance of water, with a slightly sweet flavour and a silky texture. I’m not sure the packaging design conveys this, but who cares if it stands out in the crowd from other waters on the market? A big tick to UK design studio – Studio Horse.

birch-tree-water_301015_01-e1446240427352 birch-tree-water_301015_02

As an Aussie, I’m not familiar with birch water, let alone a need to package it

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