Now this… is a brand

pm3 has major design envy. Pentagram (a collective of designers in New York and London) have just designed this incredibly strong and striking brand for a leading residential real estate brokerage firm in New York. To me, it ticks all the boxes of excellent design; strong, simple, relevant and incredibly versatile.


The logo is a “reimagined H” – the initial of the clients name – and stands strongly as a static icon but also transforms effortlessly into a multidimensional, animated graphic, with a massive range of flexibility for various brand applications and uses. For example, when duplicated and placed collectively, the icon creates a wall paper pattern, while singularly it can be used as a window for photographs or even as a directional arrow.

Like I said; it ticks all the boxes.

Now this… is a brand

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