Whoever knew a film about the making of a tennis ball could be beautiful?

Creativity is everywhere as this beautifully shot film of a tennis ball factory demonstrates. I shake my head at the simplicity and beauty in the footage by photographer and film maker, Benedict Redgrove. If you want to see more of Benedict’s work, click through to his website or follow him on Instagram and be totally amazed. Thank you Rebecca Fullylove for the nicely written words describing the piece on It’s Nice That

Whoever knew a film about the making of a tennis ball could be beautiful?

Keeping it real baby

A wee logo we developed at the end of last year for a fabulous film making couple – John and Lizzie Swatland. The brief was to somehow convey heartfelt, being real and authentic. We played around with the idea of a heart which was a tad obvious and essentially a bit twee, so we removed half of it to see if that lessened the obviousness. The top part of the letter ‘R’ began to show itself, so we added a descender to see what that looked like, followed by the white dashed line to convey the holes or sprockets in analogue film. We also played around with a number of typefaces but kept coming back to the typewriter styles for their very basic, no frills appearance which conveyed a sense of authenticity. The use of red was a subtle visual reference back to the heart.Being Reel logo-03 Being Reel logo-05

Keeping it real baby